You may not have to pay a monthly fee to keep your butt warm, but BMW isn't backing down from subscription features.
Gadget Review on MSN
BMW kills heated seat subscriptions but doubles down on software services
BMW ended heated seat subscriptions after customer backlash but continues software services, revealing where car subscription boundaries lie.
BMW faced a wave of criticism in 2022 when heated seats were offered as part of its ConnectedDrive functions-on-demand program in markets like the United Kingdom, ...
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