Most startups fail not because the idea is bad, but because the assumptions are never questioned. One of the most widely discussed mental models in modern entrepreneurship is first principles thinking ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Gary Goldberg Imagine a ...

What if the secret to solving the world’s most complex problems wasn’t about thinking bigger, but thinking smaller, breaking things down to their most basic truths? This is the power of first ...

“And we can do it all by starting from first principles–questioning our assumptions and building something new from the ground up.” Let’s focus on two words: First principles. The concept of ...

Whatever you think of him, there’s no denying that Elon Musk is a fascinating person. At today’s date he’s the richest person in the world, with his net worth estimated at $222bn, and he has cofounded ...