Recent surveys show a growing resistance to generative AI, but gamers will have to fight the trend with their wallets.

As with all creative industries, generative artificial intelligence (AI) has been infiltrating video games. Non-generative AI ...

With AI helping tackle these time-consuming processes, teams can iterate on core gameplay loops more rapidly and with greater confidence.

An upgraded Unity AI that will let budding game developers create full games with natural language prompts is set to be ...

Sony Corp CFO Lin Tao says that the company is prepared to potentially disrupt the game development process with AI tools in ...

Last month, Google launched Project Genie, an “early research prototype” that lets users generate sandbox worlds using text or image prompts that they can explore for 60 seconds. Right now, the tool ...

Unity CEO Matthew Bromberg says an update to its game engine will soon enable users to "prompt full casual games into ...

David Lumb is a senior reporter covering mobile and gaming spaces. Over the last decade, he's reviewed phones for TechRadar as well as covered tech, gaming, and culture for Engadget, Popular Mechanics ...

Gabriel has been playing games since he was a kid. Loves most RPG games, platformers, and innovative indie games, and can talk for hours about how the first Fallout is the greatest game ever. He ...

Arc Raiders' use of AI tools continues to create divides in gaming. The CEO of its developer's parent company, Nexon, recently claimed that generative artificial intelligence tools are everywhere in ...

Mohsen Baqery is a Staff Writer at GameRant based in Turkey. He mainly covers video game news and industry features while occasionally publishing guides and listicles. Mohsen started his journey into ...