Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

Broadcasters have moved data from the back end of advertising campaigns to the front. The information, once used primarily to explain performance after a campaign concluded, now determines which ads ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...